Who is Karl?

Ikonik

Leader
Legend
Luminary

“I’ve always known that I was made to live this way, that I would be this sort of legend”

An undisputed ikon of fashion, Karl Lagerfeld is legendary for his innovative and highly distinctive approach to style.

He was a visionary, a rebel, and a pioneer who dared to challenge the status quo. His life honored individuality, a testament to the transformative power of self-belief and the unwavering pursuit of one's beautiful dreams.

His creations were not mere garments: they were statements, bold declarations of self-expression.

Karl doesn’t create trends, he is one. When he does something the world watches. He is an ikon. His ponytail and sunglasses conquered the world.

Ikonik

Leader
Legend
Luminary

“I’ve always known that I was made to live this way, that I would be this sort of legend”

An undisputed ikon of fashion, Karl Lagerfeld is legendary for his innovative and highly distinctive approach to style.

He was a visionary, a rebel, and a pioneer who dared to challenge the status quo. His life honored individuality, a testament to the transformative power of self-belief and the unwavering pursuit of one's beautiful dreams.

His creations were not mere garments: they were statements, bold declarations of self-expression.

Karl doesn’t create trends, he is one. When he does something the world watches. He is an ikon. His ponytail and sunglasses conquered the world.

Eklectic

“I want to know everything and see everything”

Design was the foundation of Karl's life, but his visionary talent went beyond the limits of the fashion world by encroaching on the art of photography, illustration, styling and publishing.

“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce”

He cultivated his deep personality and surrounded himself with different passions and people. His creations are for people who dare to explore.

Karl is in the fashion Olympus.
Karl Lagerfeld has been the Creative Director of Chanel and Fendi Maisons, as well as other major brands on the fashion scene, such as Chloé and Balmain.

Chloé Logo Vector

Eklectic

“I want to know everything and see everything”

Design was the foundation of Karl's life, but his visionary talent went beyond the limits of the fashion world by encroaching on the art of photography, illustration, styling and publishing.

“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce”

He cultivated his deep personality and surrounded himself with different passions and people. His creations are for people who dare to explore.

Chloé Logo Vector

Karl is in the fashion Olympus. Karl Lagerfeld has been the Creative Director of Chanel and Fendi Maisons, as well as other major brands on the fashion scene, such as Chloé and Balmain.

Unkonventional

"There is no marriage, yet, for human beings and animals…”

Choupette, his cat, has been the love of Karl’s life. So he made her an ikon too.

Choupette was among the beneficiaries of his legacy. And she’s so popular that Jared Leto even channeled her at the MET Gala in an outstanding tribute.

5 things you didn’t know about Karl Lagerfeld

Lagerfeld’s signature ponytail became his iconic look since the 1970s.

His fan was more than an accessory, it was part of his mystique.

Lagerfeld’s guilty pleasure was Coke Zero, he reportedly drank up to 10 cans a day!

Karl Lagerfeld’s lucky number was number 7.

Lagerfeld had a unique iPod collection with a dedicated “iPod Nanny” to manage them.

“I design like I breathe.
You don’t ask to breathe.
It just happens”

Unkonventional

"There is no marriage, yet, for human beings and animals…”

Choupette, his cat, has been the love of Karl’s life. So he made her an ikon too.

Choupette was among the beneficiaries of his legacy. And she’s so popular that Jared Leto even channeled her at the MET Gala in an outstanding tribute.

Lagerfeld’s signature ponytail became his iconic look since the 1970s.

His fan was more than an accessory, it was part of his mystique.

Lagerfeld’s guilty pleasure was Coke Zero, he reportedly drank up to 10 cans a day!

Karl Lagerfeld’s lucky number was number 7.

Lagerfeld had a unique iPod collection with a dedicated “iPod Nanny” to manage them.

5 things you didn’t know about Karl Lagerfeld

“I design like I breathe.
You don’t ask to breathe.
It just happens”